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Research papers

Four week radio survey

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution. The models were developed in order to address the radio industry’s requirements of ‘flighting’ and schedule variation from...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Alexandra Lyall, Mark Neely, Campbell M. Rungie
Company: Nielsen
April 1, 2001
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Citation

Lyall, Neely and Rungie (2001a, April 01). Four week radio survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/four-week-radio-survey